Earth Mall Complex - Competition

Project Description

"Earth Shopping Center is poised to become an innovative and breath-taking modern mixed-use commercial complex. It will encompass a dynamic array of indoor and outdoor public spaces meticulously designed to harmoniously blend diverse functions.

The overarching goal of this master development is to establish a prominent green architectural landmark, leveraging the site's unique potential within the burgeoning city of Abu Dhabi.

Earth Shopping Center aspires to lay the groundwork for a fully sustainable commercial park—a haven for relaxation, dining, entertainment, and quality family time."

Project Details

Sector : Residential, Commercial, Leisure
Role : Concept Design, CGI
Total Area : 106,000 m²
Location: Abu Dhabi, UAE
Scope: Architecture Concept
Employer: Obermeyer Middle East

Role and Responsibilities

Acted as senior architectural authority shaping the concept vision, spatial strategy, and experiential framework for a large-scale mall development competition.
Defined design principles addressing circulation hierarchy, anchor positioning, and public realm integration to support both commercial performance and architectural identity.
Led multidisciplinary collaboration, aligning architectural design with technical constraints, operational needs, and competition objectives.
Guided iterative massing and zoning strategies, balancing design ambition with feasibility considerations.
Supported client-facing presentations and narrative development to communicate strategic design decisions effectively.

Earth Mall Complex - Competition

Project Description

Project Details

Role and Responsibilities

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